Texting is simple.
64% of consumers would rather text for customer support than call, if given the option between the two.

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20 Reasons Why SMS should be in your marketing and communications mix

1. 90% of business leads would rather receive a text message than a phone call. FranchiseHelp.

2.    47% of consumers prefer using native SMS as their messaging app of choice. Facebook Messenger follows this at 21%. (Twilio)

3.    64% of consumers would rather text for customer support than call, if given the option between the two. ESPN

4.    99% text open rate. Singlepoint

5.    95% of texts are read within three minutes. Forbes

6.    64% of consumers are likely to perceive a company contacting them by text in a positive light. Harris Interactive.

7.    90 seconds is the average response time for a text message. CTIA.org.

8.    45% of text messages receive a response, compared to 6% of emails. This is why two-way text campaigns are so important. Velocify

9.    75% of all Millennials would rather communicate via text. Mobile Marketing Watch

10.  79% of companies believe customers want SMS support, and 1 in 5 customers is just as likely to prefer a text message from a business to a phone call. ICMI

11.  SMS text decreases the price of a customer service call from $6-$20 call to pennies per session. Forrester & ContactBabel

12.  29% of targeted customers will respond to text messages and 47% of those responders go on to make a purchase. Emarsys

13.  24% of marketers plan to add messaging to their content strategy in the next year. (HubSpot, State of Inbound)

14.  27% click through rate on messages with rich media Links. Oxygen 8

15.  33% of American adults prefer texts to all other forms of communication—regardless of who is sending that text or what the message is about. Pew Study

16.  78% of consumers polled wished they could text a business, but most businesses don’t have this option available. Twilio

17.  38% of contact centers currently offer SMS, and 23% plan on adding it within the next 12 months. Dimension Data

18.  Business activities do consumers prefer to do by text. Harris Poll?

a.    Check order status (38%)

b.    Schedule or change an appointment (32%)

c.    Confirm reservations (31%)

19.  79% of bosses approve of using text messaging for business purposes.

20.  Response rates from SMS are 209% higher than from phone calls, Facebook, or email.